Guides

What is fbclid?

fbclid is a Facebook click identifier that may be added to links opened from Facebook surfaces.

What it does

The parameter helps attribute clicks and traffic. It usually is not needed for the page itself to load.

Why remove it

Removing fbclid makes links shorter and avoids passing along a click identifier when you share the URL with someone else.

How Flint handles it

Flint removes fbclid as an exact tracking parameter during URL cleanup.